I build brands across digital, physical and cultural touchpoints— connecting visual clarity with human experience and commercial purpose.
Selected work / 2026
A selection of work spanning global brand stewardship, art direction, customer experience and hands-on design.
AXA Japan Headquarters Renovation Project
01
Reimagine the executive board room as a calm, sophisticated space aligned with AXA’s global workplace principles.
Creative direction, spatial concept development, material and furniture curation, stakeholder-ready design presentation.
Natural light, oak louvers and tonal materials create warmth; integrated technology, observer seating and hospitality details keep the experience precise and functional.
AXA Japan / Partnerships & inclusion
02
Express inclusion as a lived brand value—across a cultural partnership and an employee-led Pride initiative—without becoming generic.
Creative direction, concept and copy development, design exploration, colour system and brand alignment.
Heralbony’s expressive art is given room to lead, while the Pride system uses bold, wearable colour and the unifying message “United Together.”
AXA Japan / Sport & event identity
03
Event identity, campaign poster, merchandise and touchpoint applications.
A compact identity that remains recognisable at both large-format scale and on small, tactile applications.
Balance sporting momentum with a premium, confident AXA expression across the full tournament environment.
AXA Japan / Brand in action
Editorial, campaign and global-to-local applications created within a disciplined visual system.
View project →
CIBI / Brand, retail & community
04
Creative campaigns, ecommerce, social, seasonal events and retail design.
Japanese sensitivity met Australian warmth through honest imagery, considered typography and community-led storytelling.
A more cohesive brand experience across physical and digital channels, with social engagement increasing by more than 25%.
Beauty, wellness & lifestyle
Earlier work across brand strategy, ecommerce, packaging, retail and visual identity in Japan and Australia.
ENVIRON / Japan
Localised global campaigns, digital content, event displays and live experiences to balance clinical credibility with aspiration.
Lapolis / Brand launch
Brand strategy, ecommerce, digital campaigns and sustainable packaging for a premium bath and body range.
Profile
Fifteen years shaping brands across Japan and Australia—from beauty and lifestyle to financial services. I move between strategy, systems and hands-on making to keep every expression coherent and useful.
Creative direction · Brand governance · Integrated campaigns
Japan · Australia · Regional and global teams
Strategy · Systems · Art direction · Hands-on design
